Category Archives: Personal Mission Statement

What Does UFC Fighter Conor McGregor Have to Do With Your Brand?

“At the end of the day, you gotta feel some way. So why not feel unbeatable? Why not feel untouchable? Why not feel like the best to ever do it?” – Conor McGregor, UFC Lightweight Champion You might be asking yourself, “What might Roz Usheroff know about mixed martial arts and the UFC multi-title holder […]

Are you a prisoner of others past experience with you? (Part 2)

“Many years ago I learned that when people give you feedback … they are really telling you about themselves…their beliefs, values, experiences, expectations – their ‘story’, their ‘reality’.  So, it’s not ‘personal’.” The above is an excerpt of just one of the many responses I received to Part 1 of this post on dealing with […]

Have you ever asked yourself this one question; What makes me successful?

“Larry is a failure in everything except life.” This line from the movie Cousins came to mind during a recent conversation I had with a friend who is both a writer and radio host. We were talking about my new book and in particular how you define goals and ultimately achieve success as it relates […]