Why Coke’s Ad Soared and Pepsi’s Crashed: How Is Your Brand Doing?

With their respective television commercials, both Coke and Pepsi started out with the same goal: to refresh and redefine their respective brands. There is nothing wrong with wanting to re-energize one’s brand. In fact, one of the most frequent pieces of advice I give to my clients is to step up and stand out more […]

Does Your Leadership Style Pass The Taco Bell Open Table Test?

Recently, Taco Bell announced that it is working with Open Table to invite 32 people inside their Irvine, California test kitchen to sample the chain’s “most experimental fare.” It is a unique opportunity for the public to look behind the scenes to see how the brand has come up with some of its hottest new […]

What Does UFC Fighter Conor McGregor Have to Do With Your Brand?

“At the end of the day, you gotta feel some way. So why not feel unbeatable? Why not feel untouchable? Why not feel like the best to ever do it?” – Conor McGregor, UFC Lightweight Champion You might be asking yourself, “What might Roz Usheroff know about mixed martial arts and the UFC multi-title holder […]

Stand Out Or Step Back: How To Make Your Mark In A Crowded World

When I began my business, a wise mentor said the following:  “Roz, be so different that you no longer have competition.  Do what no one else is doing, and you will always stand out.” Standing out is even more important today than ever, as we live in a world that appreciates and expects individual differences […]

Are You Prepared To Lose Your Job?

According to a news release from the U.S. Bureau of Labor Statistics, on average 1.6 million  people lose their jobs each month through layoffs or termination. In the majority of cases, finding yourself in the unemployment line will not be the result of poor performance. A merger or acquisition, as well as a change in […]

New LinkedIn Update Raises The Question: Is Change Always A Good Thing?

Do you like change? The new LinkedIn appearance and comments relating to it have me thinking about this question. Many of the comments are opposed to the update. But does this mean that the change was wrong or unnecessary, or is the resistance based more on the fact that it’s something new? Let’s face it, […]

And The Winner Is . . . What Went Right With The Oscar Best Picture Gaffe

By now, we’ve all heard about what happened at the Oscars. There is no doubt that announcing the wrong winner for best picture was a major fail. However, I believe that in the resulting frenzy surrounding the “error,” we likely missed an important lesson. What I am talking about, is the class of the La […]

Hidden Figures: What Three Women From NASA Taught Me About Overcoming Insurmountable Odds

Over the weekend I saw the movie HIDDEN FIGURES.  It is the incredible, untold story of Katherine G. Johnson, Mary Jackson, and Dorothy Vaughan – three brilliant African-American women working at NASA in 1961, who worked behind the scenes in one of the greatest achievements in history: the launch of astronaut John Glenn. What makes […]