What Does UFC Fighter Conor McGregor Have to Do With Your Brand?

“At the end of the day, you gotta feel some way. So why not feel unbeatable? Why not feel untouchable? Why not feel like the best to ever do it?” – Conor McGregor, UFC Lightweight Champion

You might be asking yourself, “What might Roz Usheroff know about mixed martial arts and the UFC multi-title holder Conor McGregor?”

While I am not one to watch UFC cage matches, I am aware that he possesses the marks of all great leaders and those who are remarkable in their field — self-confidence, strong work ethic, and vision. He has been called an “oracle” who makes predictions and then follows through by his actions to make them come true.

Given his popularity, it is clear that he has managed to build a unique and perhaps even universal brand, having been named one of Time’s Most 100 Influential People of 2017, a list that is an accomplishment all on its own.

“Conor McGregor is more than a fighter, more than an athlete, more than a champion—although, as the first person in the history of the Ultimate Fighting Championship to hold titles in two weight divisions at once, he is clearly all of those things. Conor is also the rare personality who has become bigger than his sport.” – Time Magazine

Even Arnold Schwarzenegger, who himself transcended the world of bodybuilding to become a brand force that extended into Hollywood stardom and political success recognizesd the McGregor effect. In the Time magazine, Top 100 article Schwarzenegger observed that “…the Dublin native is razor-sharp, disciplined and charismatic,” and that “His energy is absolutely contagious, to the point where you almost start shouting in an Irish accent after 30 seconds of hearing that world-famous mouth.” Echoing the very sentiments that propelled him to great success, Schwarzenegger concluded that “Conor has a fire in his belly that can’t be quenched with championship belts. There are no brakes that can stop his engine.”

With a body covered in tattoos and a menacing sneer, when McGregor walks into the ring, he resonates the “perfected” brand of a prizefighter. He not only walks his talk, but he also projects his talk.

Even though you may not be a UFC prizefighter in your workplace arena, do you project a champion’s brand like McGregor? Does your professional image align with your aspirations and an expectation of success?

If not, what is holding you back? Could it be past failures or the criticism of others telling you that you can’t succeed? We have all been there – even McGregor and Schwarzenegger.

Regardless of what you are facing, Theodore Roosevelt’s famous The Man in the Arena speech should serve as a reminder that it is in our struggles that we find strength and victory:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

In the end, you do not need tattoos of your name written across yourself to be a champion; all you need to possess is an unbeatable attitude!

Cathy from the Usheroff leadership team on location, researching this post.

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