How Do Others See You?

Understanding how others perceive your reputation is a deceptively simple introspection, yet vital to your success. Not surprisingly, many struggle to grasp it. This isn’t a personal failing, but rather a common blind spot. Most of us are unaware of how others truly see us.

Early in my career, I was convinced that sheer hard work and being a versatile generalist would propel me up the corporate ladder. So, when a highly sought out role opened, I was the first in line, eager and confident. But the outcome was a harsh wake-up call. I didn’t get the promotion. The feedback was blunt: I had no standout competencies, and worse, I lacked sponsors to advocate for me. In that moment, it hit me hard—my blind spots had deceived me. I was too bland and nearly invisible.

Are You Walking Your Talk?

Managing your reputation means every interaction matters. Self-reflection is essential to understanding how others perceive both your words and your brand. Without this awareness, you are vulnerable to speculation and opinion. To proactively manage your reputation, consider these four essential questions:

1. Am I seen as current in the way I present myself?

Like yesterday’s news, outdated information quickly loses relevance. Staying current requires aligning your strengths with your organization’s evolving goals.

Tips:

• Conduct Regular Self-Assessments: Periodically evaluate your skills and competencies against industry trends and organizational needs.
• Seek Feedback: Regularly ask colleagues, your manager and mentors for feedback on your performance and relevance.
• Invest in Continuous Learning: Engage in professional development opportunities such as courses, certifications, and AI training.

2. Have I successfully differentiated my brand?

If you were a product on a crowded shelf, why would someone choose you? Answers such as “people like working with me” aren’t sufficient. You need to stand out. How?

Tips:

• Build a Unique Value Proposition: What sets you apart from others in your industry? Share your unique abilities to help others succeed.
• Showcase Achievements: Regularly update your profile and recognize and celebrate others for their successes.
• Network Strategically: Engage with industry leaders and participate in relevant communities to enhance your visibility. Post your insights and record podcasts to reinforce your expertise.

3. Am I seen as essential to the future growth of the business?

“What have you done for me lately?” Every day is a new opportunity. Your reputation hinges not on past successes but on your potential contributions.

Tips:

• Stay aligned with Company Goals: Ensure your efforts are in sync with the strategic direction of your organization.
• Proactively Offer Solutions: Identify challenges within your company and propose innovative solutions.
• Track and Communicate Impact: Regularly measure and communicate the impact of your work on your company’s growth and success.

4. Does leadership seek me out as a thought leader? 

• Remember those students in school who always raised their hands? They were often called upon for answers. In today’s business world, being a periphery player can sideline you. Instead, take the initiative.

Tips:

• Share Insights publicly and on social media: Write articles, give talks, and participate in panels to establish yourself as a thought leader.
• Engage in Mentorship: Coach junior colleagues and peers, positioning yourself as a servant leader and trusted resource.
• Be Proactive in Meetings: Regularly contribute valuable insights and ideas in meetings and discussions. Always arrive on time and prepared.

Reflecting on these key questions and acting with intention will help build a reputation that truly reflects your worth.  How others perceive us matters. If asked about your reputation, do you know the answer? Can you step into your power with confidence? Take the first step today – Believe in your value and shape your path forward today.