Category Archives: Legacy

What Does UFC Fighter Conor McGregor Have to Do With Your Brand?

“At the end of the day, you gotta feel some way. So why not feel unbeatable? Why not feel untouchable? Why not feel like the best to ever do it?” – Conor McGregor, UFC Lightweight Champion You might be asking yourself, “What might Roz Usheroff know about mixed martial arts and the UFC multi-title holder […]

Stand Out Or Step Back: How To Make Your Mark In A Crowded World

When I began my business, a wise mentor said the following:  “Roz, be so different that you no longer have competition.  Do what no one else is doing, and you will always stand out.” Standing out is even more important today than ever, as we live in a world that appreciates and expects individual differences […]

Hidden Figures: What Three Women From NASA Taught Me About Overcoming Insurmountable Odds

Over the weekend I saw the movie HIDDEN FIGURES.  It is the incredible, untold story of Katherine G. Johnson, Mary Jackson, and Dorothy Vaughan – three brilliant African-American women working at NASA in 1961, who worked behind the scenes in one of the greatest achievements in history: the launch of astronaut John Glenn. What makes […]

The Feminine Side of Success

When you look at successful men and women, you notice differences in how they view success. Those differences are what push so many men ahead and, unfortunately, hold many women back. But the thing is…that women, just like men, evolve into inspiring leaders. When effectively and professionally trained and nurtured, females learn how to navigate […]

Sometimes You Hear the Bullet: A New Take On The Brian Williams Affair

For anyone who remembers the show MASH, you will undoubtedly recall the episode about Hawkeye’s friend from home named Tommy. He was a soldier on the front lines writing a book titled “You Never Hear The Bullet”, discussing how, unlike in the movies, death on the battlefield can be sudden and without drama. In a […]

Does Sandberg's "ban bossy" campaign help or hurt women by Roz Usheroff

You would probably have to be on another planet – maybe even in another galaxy – to not have heard of the recent call to arms of Facebook COO Sheryl Sandberg to eradicate the word “bossy” from our everyday vernacular. According to a Forbes article by Micheline Maynard titled “Dear Sheryl Sandberg: There Are Far […]

Defending Your Legacy: The Peyton Manning Effect by Roz Usheroff

While I am the first to admit that I am hardly what you would call a dyed in the wool football fan, one would have to be on another planet – perhaps even another galaxy – not to have gotten somewhat caught up in the hype that was this year’s Super Bowl. Even though I […]