Monthly Archives: August 2013

Can you be truthful and candid at the same time? (Part 1 of 2) by Roz Usheroff

Generally, investors assess a company’s performance by studying key financial metrics. But another useful strategy, according to Rittenhouse Rankings, is to study the language rather, than just looking at the numbers. from the August 7th, 2013 7/24 Wall Street article “The Least Candid Companies” I have to admit that I had never considered the truth […]

The Wildfire Effect or How Social Media can destroy a brand as fast as it creates one (Part 2 of 2)

Remember the Ralph Waldo Emerson saying “your actions speak so loudly that I cannot hear what you say?” When it comes to preventing a social media spark from becoming an all-consuming wildfire, your actions and reactions will ultimately determine the degree of impact on your brand. For example, I can recall an article in which […]