To get a promotion, you need a healthy dose of self-promotion. Whether you are moving up, moving on or standing pat in your career, promoting your employability in this tough job market should be at the top of everyone’s to-do list for 2010. Being able to talk about your success is an important part of creating, refreshing, and maintaining your brand, and your unique brand is what your company wants as its public face.
As I say in my latest book, Taking The Leap: Managing Your Career in Turbulent Times … and Beyond, many of us have been conditioned since childhood to think that self-promotion is bad and should be avoided at all costs. But tooting your own horn is no longer an option. Building a reputation for making things happen and being able to talk about it are critical to your personal brand.
Self-promotion is tooting your own horn without looking like a braggart.
People who do this well stand out. You may want to consider finding someone like this and place that person on your board of directors. More about the board later. First, a few notes in the key of success so you can learn how to toot that horn well.
When you think about talking about your successes, begin to think about it in terms of sharing your success in order to make others successful.
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