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Are you a sustainable brand in the 21st century?

In today’s increasingly complex global marketplace, there are huge opportunities for companies to redesign their products and services to meet changing stakeholder demands. It’s critical to acknowledge that you too are a brand and must stay marketable and showcase your value continuously.  To succeed and thrive for tomorrows future, leaders are finding ways to rethink who they [...]

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The Tipping Point of ‘Virtual Branding’

Do you remember the early days of email when people were just starting to wrap their heads around this new medium? Instead of talking on the phone or face-to-face, email allowed people to multitask their communications, freeing up time, and eliminating scheduling conflicts without skipping a beat in their workday. Initially, results were mixed. Without [...]

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Time to Toot Your Own Brand

Time to Toot Your Own Brand

To get a promotion, you need a healthy dose of self-promotion. Whether you are moving up, moving on or standing pat in your career, promoting your employability in this tough job market should be at the top of everyone’s to-do list for 2010. Being able to talk about your success is an important part of [...]

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Taking The Leap… With My Latest Book

Well, I always urge people not to be shy about tooting their own horn to get ahead, so this month I’m taking my own advice and delivering a blatant plug for my new book, Taking The Leap: Managing Your Career in Turbulent Times…And Beyond, co-written by Beth Banks Cohn, Ph.D. It was sometimes a labor [...]

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