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Make sure you are visible to your Peers, and your Boss.

Tuesday, April 27th, 2010

“Improving your visibility is a lot like playing chess. You develop a strategy and make your moves, always working toward the goal of attracting positive attention to the job you do, the skills you possess, and your ability to connect with others.
Don’t be the “Lone Ranger” who believes that he or she does not need anyone.”
You may like to think of yourself as being in charge of your own destiny. This, however, is not always the case.
You, like everyone else in business, are influenced by other people. You, in turn, influence a host of others.
Ignoring this symbiotic web in the business world can seriously undermine your career.
Far too many careers have derailed because people did not connect with the right people. The decision makers simply were not aware of who they were and what they had to offer. They did not have the support of their colleagues, who were also a potential source of career leads.

Build Rapport

Building rapport will improve your visibility within your company and in your professional circle. Visibility is even more important today than in the past, given the fact that corporations have become highly team-focused.
The sales team, the marketing team, the engineering team, the product-development team—people are viewed in groups that work collectively toward a common goal. As a result, individual efforts may not be recognized initially.
You certainly do not want to come out and say, “I did all that! I am responsible for the team’s work!”
This is not in the corporate value system today. The only way to get credit for your role on a team is to improve your team’s visibility, nurture relationships and position yourself as a leader. Then you’ll become more closely associated with the success of the project.

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As Elmer Fudd likes to say “BE VE-W-W-WY, VE-W-W-WY CAREFUL. “

Wednesday, April 21st, 2010

Seriously, think carefully about who you invite to connect with you, who you link with, and who you recommend.
There are serial network users who simply collect as many connections and links as they can. They are at worst internet joiners and name hoarders, not networkers; still not as harmful as those who lurk around and ask every incoming connection to recommend them.
You should not be connecting with anyone without having a professional or personal relationship with them.
Do not recommend anyone unless you are familiar with their work. Too many people are gaming the system by exchanging recommendations for each other without really knowing very much about that person.
We are in the age of instant communication. Between Twitter, Facebook, LinkedIn and multiple other social networking sites out there, your name and reputation can suffer instant damage simply because you associated yourself with a person you didn’t really know.

While you are at it, be careful what you post. Poor postings, questionable subject matter, risky opinions, and bad grammar and spelling all reflect poorly on your professionalism, your reputation, your image, your name and thus your brand.
Maintain decorum and don’t be too familiar with people unless you get comfort clues from them. This stuff never goes away! Even if deleted, Google and The Wayback Machine can find it.
So, between Elmer Fudd and Hill Street Blues, Lets be careful out there people.

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Are you a sustainable brand in the 21st century?

Tuesday, April 6th, 2010

In today’s increasingly complex global marketplace, there are huge opportunities for companies to redesign their products and services to meet changing stakeholder demands. It’s critical to acknowledge that you too are a brand and must stay marketable and showcase your value continuously.  To succeed and thrive for tomorrows future, leaders are finding ways to rethink who they are and how they communicate. As the 21st century unfolds, you have to adopt a mindset that what worked in the past no longer guarantees success in the present. You must become your best PR persona, learning to identify the power brokers in your company, the sponsors who will recommend your value behind closed doors and the champions who will toot your horn.

Learning to identify and execute the best of what you have to offer secures your “bigger future”.  Let it be known that it’s not about who you know but who knows what you stand for.

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